The choice of London and the drinking patterns of the populace can be attributed to the customs and drinking practices of consumers of beverages and alcoholic products in the city of the past and contemporary society. They include listing such cocktails as regular beers, hailing from the traditional standards to modern innovation, the items you can take here include a variety. Find below the list of 10 drinks to try in London and the sales data for each of them.
Tea is one of the most important drinks for Great Britain with a long history that began in the XVII century. It is not just a beverage but a luxury people so much love to indulge in.
Popularity and Culture
Britain alone drinks 165 million cups of tea every single day making it one of the most consumed drinks in the country. The post-lunch meal also known as afternoon tea which is sandwiches, scones and pastries served with tea has turned out to be a royal meal that many tourists look forward to having.
Pimm’s is a gin-based drink and the definitive taste of summer in London. It is commonly served with strawberry-like fruits, cucumber, mint and lemonade. Pimms is associated with the outdoor festivities.
Pimm’s is traditionally consumed in the summer period accompanied by food festivals or simply during Wimbledon or music concerts. According to statistics about 2 million glasses of Pimm’s are taken during Wimbledon tennis alone.
Among all beer brands, London Pride is considered as one of the most famous ales ever produced in London. Initiated in 1955 by Fuller’s Brewery, this type of ale has an amber appearance and possesses a sweetish humble caramel malt and floral hop taste.
London Pride has also been a regular offering in many of the pubs in the city. Fuller's reported strong sales figures for this ale, contributing significantly to their overall revenue.
The classic Gin & Tonic has seen a resurgence in popularity thanks to London's gin renaissance over the past decade. With numerous distilleries producing unique gins infused with various botanicals, this drink offers endless variations.
The gin market has exploded in recent years, with sales surpassing £1 billion, as consumers seek out craft gins that offer distinctive flavours and qualities.
Created by legendary bartender Dick Bradsell in the 1980s, the Bramble is a gin cocktail that combines fresh lemon juice with blackberry liqueur (typically crème de mûre) over crushed ice.
This cocktail remains a favourite on cocktail menus across London due to its refreshing taste and vibrant colour. It perfectly captures the spirit of summer while being enjoyable year-round.
The Espresso Martini, another creation from Dick Bradsell, combines vodka with freshly brewed espresso and coffee liqueur for a delightful pick-me-up that has become immensely popular in recent years.
This cocktail has surged in popularity across London’s bar scene, becoming a staple on cocktail menus thanks to its unique blend of caffeine and alcohol.
As one of the world’s leading vodka brands, Smirnoff Vodka is widely consumed in London due to its versatility for cocktails or enjoyed neat.
Smirnoff consistently ranks among the top-selling spirits in the UK market due to its global recognition and quality.
While not originally from London, Jack Daniel's Whiskey has become immensely popular among Londoners looking for quality whiskey options. Known for its smoothness and distinctive flavour profile, Jack Daniel's appeals to both casual drinkers and whiskey aficionados alike.
Jack Daniel's remains one of the best-selling whiskeys globally, with strong sales figures reflecting its enduring popularity.
Tequila has made significant strides in London's drinking scene over recent years. Once primarily associated with shots at clubs, it has evolved into a sophisticated spirit enjoyed in cocktails or neat.
Sales of tequila have risen sharply as more people explore its versatility beyond shots. Many bars now offer extensive tequila menus featuring premium brands and innovative cocktails.
A classic brunch cocktail made from champagne and orange juice, the Buck’s Fizz is synonymous with leisurely weekend mornings in London. This refreshing drink is perfect for those looking to indulge while enjoying brunch with friends or family.
Often featured on brunch menus across the city, Buck’s Fizz offers a delightful way to celebrate special occasions or simply enjoy a relaxing meal.
London's drinking culture offers something for everyone—from traditional beverages steeped in history to modern concoctions that push boundaries. Each drink tells a story about the city’s rich heritage and evolving tastes. Whether you're sipping tea at a posh hotel or enjoying a pint of ale at a local pub, these top drinks are essential parts of experiencing London's vibrant social scene.
As you navigate through this bustling metropolis, take time to savour these beloved beverages that define London's unique drinking landscape. Cheers! This detailed overview includes important statistics related to each drink's sales performance while providing insights into their cultural significance within London's diverse drinking scene!
NOTE: This blog was written by the specialists at 88gravity, a premier branding agency dedicated to uncovering cultural trends and celebrating iconic drinks that define global cities. Our team explores London's unique beverage scene to showcase how brands resonate with local tastes and traditions through innovative digital strategies.