AWL India

AWL India, a leader in logistics and supply chain management, recognized the critical role of SEO in strengthening its digital footprint and driving growth in the competitive logistics industry. Despite its exceptional offline reputation, the brand struggled with visibility and conversions online. To tackle these challenges, AWL collaborated with 88gravity, an SEO powerhouse known for its data-driven strategies.

Problem Statement

AWL faced several SEO-specific challenges that hindered its digital growth:

• Limited organic traffic: Website visits were stagnant, with minimal leads coming from search engines.
• Low keyword rankings: Critical keywords such as “logistics solutions India” and “freight forwarding services” were dominated by competitors.
• Outdated technical SEO: The website had issues like slow load times, poor mobile responsiveness, and inefficient site architecture.
• Weak local SEO: Lack of region-specific optimization limited AWL’s ability to attract clients in target areas.

Solution & Uniqueness

1. Comprehensive Keyword Research

88gravity identified 150+ industry-specific keywords, including long-tail keywords with high search intent. These terms were strategically integrated into website content, meta tags, and headers to improve discoverability.

2. On-Page SEO Overhaul

Meta descriptions, alt tags, and internal linking structures were optimized across the site. Service pages were enriched with keyword-focused content to target specific logistics-related queries.

3. Technical SEO Improvements

Critical technical fixes included enhancing site speed, implementing schema markup, and improving mobile responsiveness. The average page load time was reduced from 6.2 seconds to 2.8 seconds, boosting search rankings and user experience.

4. Local SEO Strategy

Region-specific landing pages for cities like Delhi, Mumbai, and Bangalore were created. AWL’s Google My Business profile was optimized with regular updates, ensuring improved visibility for local searches.

5. Data-Driven Insights

Using tools like Google Analytics and Search Console, weekly performance tracking enabled fine-tuning of strategies, ensuring continuous growth in rankings and traffic.

Outcome

1. Organic Traffic Growth

Within six months, AWL’s organic traffic increased by 145%, from 6,000 monthly visits to over 14,700.

• Before SEO: 6,000 visits/month
• After SEO: 14,700 visits/month

2. Keyword Ranking Achievements

AWL secured top 3 rankings for over 80 logistics-specific keywords. Key highlights include:

• Logistics solutions India: From position 25 to position 2
• Freight forwarding services: From position 18 to position 3
• Logistics partner for healthcare: New entry in top 5

3. Enhanced Local Presence

Local SEO optimization led to a 120% surge in regional inquiries, particularly from metro cities. AWL’s regional pages experienced:

• Delhi: 75% increase in traffic
• Mumbai: 60% increase in traffic
• Bangalore: 85% increase in traffic

4. Improved Technical Metrics

• Bounce rate: Reduced by 30%, from 65% to 45%
• Session duration: Increased by 40%, from 1.5 minutes to 2.1 minutes
• Mobile traffic: Grew by 50%, reflecting better mobile optimization.

5. Return on Investment (ROI)

The SEO efforts delivered a 260% ROI, with the monthly inquiry volume doubling and revenue growth directly attributed to improved rankings and traffic.

Conclusion

The SEO-focused collaboration between AWL India and 88gravity demonstrates the power of strategic digital interventions in driving measurable business growth. By leveraging targeted SEO practices, AWL successfully transitioned from a traditional offline leader to a digitally dominant force in the logistics sector.

Adarsh Srivastava concluded:
"This journey with AWL India is a testament to how effective SEO strategies can redefine a brand’s online presence and create long-term value."