YouWeCan

YouWeCan, a non-profit initiative by international cricketer Yuvraj Singh, is dedicated to cancer awareness, early detection, and patient support across India. Despite its powerful mission and public reach, YouWeCan needed a modern, fast, and secure digital platform to better connect with stakeholders, enable seamless donations, and amplify its message globally.

Problem Statement

While the foundation had strong public recognition, its digital interface suffered from the following issues:

• Outdated Website Architecture: Poor responsiveness, cluttered navigation, and inconsistent branding made the site hard to use.
   
• Low Conversion Rates: Donation processes were lengthy and unintuitive, leading to drop-offs.
   
• Security Concerns: The existing system lacked critical security measures necessary for handling personal donor data.
   
• Scalability Limitations: The backend struggled to support high-traffic campaigns and events.
   

Solution & Development Strategy

88gravity’s tech team delivered a complete end-to-end website transformation with performance, usability, and emotional design in mind.

1. Frontend Revamp with UI/UX Principles

• Introduced a minimalist and responsive design aligned with the brand’s mission.
   
• Integrated emotionally resonant storytelling through visuals, testimonials, and impact highlights.
   
• Streamlined donation flows for single-click contribution via UPI, cards, wallets, and net banking.
   

2. Backend Optimization & Scalability

• Built a custom backend architecture using modern frameworks, allowing fast content management and future integrations.
   
• Ensured server-side optimization, reducing page load time by over 60%.
   

3. Advanced Security Implementation

• Enabled SSL encryption, secured payment gateways, and GDPR-compliant data policies.
   
• Integrated captcha, firewall protection, and multi-level admin access for enhanced backend control.
   

4. SEO-Ready Structure & Integrations

• Added schema markup, XML sitemaps, and keyword-rich structure to support content marketing and search indexing.
   
• Seamlessly integrated Google Analytics, Tag Manager, and third-party CRMs for marketing automation and performance tracking.
   

Outcome

The development overhaul yielded strong performance across the board:

Page Load Speed

Reduced average load time from 6.8s to 2.1s – enhancing user retention.

Donation Conversion Rate

Improved conversion by 90% due to simplified, mobile-friendly donation UI.

Mobile Experience Score

Achieved a 98/100 mobile UX score via responsive grid layouts and optimized forms.

Data Security & Compliance

Successfully passed penetration testing and security audits with zero vulnerabilities.

Engagement & Session Time

Average session time increased by 52%, indicating higher engagement and storytelling effectiveness.

Conclusion

The partnership between YouWeCan and 88gravity demonstrates how a mission-driven organization can significantly amplify its impact through a future-proof digital platform. With robust development and thoughtful user experience, YouWeCan is now better equipped to mobilize support, raise awareness, and manage operations at scale.

Nitish Chaudhary, CTO at 88gravity, shared:

“This was more than a project — it was a cause. Building a secure, fast, and inspiring platform for YouWeCan was both a challenge and an honor.”