RBTB

Resorts By The Baagh, a luxury hospitality brand in Uttarakhand, sought to expand its digital reach and drive bookings through strategic online visibility. With locations in Jim Corbett, Bhimtal, and Mukteshwar, the brand partnered with 88gravity for a results-focused digital marketing overhaul.

Problem Statement

Resorts By The Baagh faced:

• Low organic visibility across search engines.
   
• High cost per acquisition in ad campaigns.
   
• Underperforming social media channels with limited community interaction.
   
• Lack of lead conversion funnel, resulting in drop-offs.
   

Solution & Strategy

1. Targeted SEO Campaign

• Identified 50+ niche travel & wedding keywords.
   
• Optimized service pages and created high-intent blogs, leading to improved search engine rankings.
   

2. Conversion-Driven Paid Ads

• Google & Meta campaigns tailored for luxury travel and weddings.
   
• Reduced CPL by 45%; best-performing ad achieved 9.1x ROAS.
   

3. Social Media Revamp

• Developed a visual-first Instagram strategy with UGC, wedding content, and behind-the-scenes reels.
   
• Increased monthly engagement by 180%.
   

4. Landing Page & Funnel Optimization

• Designed mobile-first landing pages for wedding bookings and inquiries.
   
• Implemented WhatsApp CTAs, which led to a 3x increase in form fills.
   

5. Retargeting & CRM Integration

• GA4 and Meta Pixel used for retargeting site visitors.
   
• CRM-based nurturing via email & WhatsApp improved lead-to-booking ratio.
   

Outcome

130% Surge in Organic Traffic

• Consistent growth from SEO and content marketing efforts.
   

185% Rise in Direct Inquiries

• Wedding and group booking leads increased across all properties.
   

CPL Reduction from ₹740 to ₹390

• Smarter targeting and ad testing led to efficient budget use.
   

9.1x ROAS on Peak Campaigns

• Notably successful during the wedding season.
   

100K+ Social Media Followers

• Authentic engagement and storytelling built a strong online community.
   

Conversion Rate Jumped to 6.5%

• Lead funnel and UX improvements significantly boosted results.
   

Conclusion

Resorts By The Baagh’s digital transformation was a textbook success powered by data-backed strategies and creative excellence. 88gravity’s tailored digital marketing approach positioned the brand as a leader in luxury experiential stays.

Kuldeep Kamboj concluded:
"We didn’t just market a resort—we marketed unforgettable experiences, and that’s what made the difference."