AWL India: Digital Marketing & Lead Generation

Introduction: Amplifying Brand Visibility

AWL India, a leading logistics and supply chain solutions company, wanted to strengthen its online presence, drive high-quality leads, and establish itself as a thought leader in the logistics sector.

Partnering with 88gravity, the focus was to develop a performance-driven digital marketing strategy that combines SEO, social media, and paid campaigns to deliver measurable business results.

Problem Statement

AWL India faced:

• Low digital visibility despite being a strong player offline.
   
• Limited engagement on social media channels.
   
• Inconsistent lead generation from website and digital campaigns.
   
• High dependency on offline networking for client acquisition.
   

Solution & Strategy

1. SEO & Content Marketing
    
   • Conducted a comprehensive SEO audit to identify technical and on-page improvements.
      
   • Optimized website pages and created blogs focused on supply chain solutions, logistics challenges, and industry insights.
      
   • Targeted high-intent keywords to attract relevant B2B traffic.
      
2. Paid Digital Campaigns
    
   • Ran Google and LinkedIn campaigns targeting logistics managers, supply chain professionals, and decision-makers.
      
   • Optimized ad creatives and messaging for conversions and lead capture.
      
3. Social Media Strategy
    
   • Developed content highlighting AWL India’s expertise, success stories, and industry insights.
      
   • Posted consistently across LinkedIn and Instagram to engage B2B audiences.
      
4. Lead Funnel Optimization
    
   • Streamlined inquiry forms and CTA placement on the website.
      
   • Implemented landing pages for service offerings to increase lead conversion.
      
5. Performance Tracking & Analytics
    
   • Integrated Google Analytics, LinkedIn Insights, and Meta Pixel to monitor performance.
      
   • Continuously refined campaigns based on lead quality, engagement, and ROI.
      

Outcome

• Organic Traffic Growth: +150% increase in 6 months.
   
• Lead Generation: Qualified enquiries grew by 160%, improving business opportunities.
   
• Ad Campaign ROI: Paid campaigns achieved 7.5x ROAS through precise targeting and messaging.
   
• Social Media Engagement: LinkedIn engagement increased by 190%, establishing AWL India as an industry authority.
   
• Brand Visibility: Consistently appeared in relevant searches and social feeds, boosting credibility in the logistics sector.
   

Conclusion

AWL India’s digital marketing campaign demonstrates how a strategic, multi-channel approach can drive tangible business outcomes, from lead generation to brand authority.

Gagan Jyot Singh concluded:
"Digital marketing is not just about visibility—it’s about connecting with the right audience and converting that attention into business. For AWL India, our strategy delivered measurable results and long-term growth."

The project positioned AWL India as a digitally visible, trusted, and lead-generating powerhouse in the logistics industry.