150% Increase in Online Enquiries Through Heritage-Led Website Development

Battulaal Prayag Narayan Jewels, a heritage jewellery brand from Uttarakhand, sought to enhance its online presence and provide a seamless, engaging browsing experience for customers exploring its range of gold, silver, diamond, and gemstone jewellery.

To achieve this, the brand partnered with 88gravity for a comprehensive website redevelopment project.

Problem Statement

Battulaal Prayag Narayan Jewels faced:

• An outdated website with poor navigation and slow load times.
• Low lead generation from online inquiries.
• Minimal mobile optimization, limiting accessibility for on-the-go users.
• Ineffective presentation of products and heritage story.

Solution & Strategy

1. Website Redesign & UX Optimization

   • Created a clean, modern design highlighting the brand’s legacy and collections.
   • Streamlined navigation to make browsing intuitive.
   • Mobile-first approach to ensure a smooth experience on smartphones and tablets.

2. Content Structuring & Product Showcase

   • Developed detailed product pages with high-quality images and descriptive content.
   • Integrated storytelling about the brand’s heritage and craftsmanship.

3. Lead Capture & Conversion Optimization

   • Implemented enquiry forms and WhatsApp CTAs on key pages.
   • Designed a dedicated landing page for custom jewellery requests.

4. Performance & SEO Enhancements

   • Optimized website speed, security, and responsiveness.
   • On-page SEO to improve search visibility for jewellery-related keywords.

5. Analytics & Tracking

   • Integrated Google Analytics and Meta Pixel to monitor visitor behavior.
   • Set up goal tracking for inquiries and lead conversions.

Outcome

• Website Load Time: Reduced by 55%, resulting in an improved user experience.
• Lead Generation: Online enquiries increased by 150% within 3 months.
• Mobile Engagement: Mobile traffic engagement improved by 70%, reflecting the mobile-first redesign.
• Product Showcase Impact: Average time spent on product pages increased by 45%.
• Search Visibility: Organic traffic improved steadily due to on-page SEO optimization.

Conclusion

The website redevelopment for Battulaal Prayag Narayan Jewels successfully combined heritage storytelling with modern web functionality.

Nitish Chaudhary concluded:
"We didn’t just build a website; we built a digital showroom that reflects Battulaal Jewels’ legacy and helps customers connect with the brand effortlessly."

The revamped website positions Battulaal Prayag Narayan Jewels as a digitally forward, accessible, and customer-centric jewellery brand.