Chalk Studio

Introduction: Elevating Digital Presence

Chalk Studio, a premier interior design consultancy known for transforming commercial and residential spaces, wanted to strengthen its online visibility, attract serious clients, and highlight its design expertise.

Partnering with 88gravity, the focus was to turn Chalk Studio’s website into a discovery and lead-generation engine for clients actively searching for interior design solutions.

Problem Statement

Chalk Studio faced:

• Minimal search visibility, making it hard for clients to find them online.
   
• Website content that didn’t capture the brand’s creativity or authority.
   
• Low organic lead generation, with most inquiries coming from referrals.
   
• Limited local SEO, reducing discoverability for commercial and residential projects in target areas.
   

Solution & Strategy

1. SEO Audit & Technical Fixes
    
   • Identified performance bottlenecks including slow load times and broken links.
      
   • Optimized mobile experience, metadata, and website hierarchy for better search engine crawlability.
      
2. Keyword & Content Strategy
    
   • Targeted 40+ high-intent keywords relevant to interior design consulting, commercial design, and residential projects.
      
   • Revamped website content with compelling copy that balances creativity and search relevance.
      
3. Authority Building Through Content
    
   • Created project showcases, blogs, and design guides highlighting Chalk Studio’s portfolio and unique approach.
      
   • Strategically included long-tail, location-based keywords to reach clients searching locally.
      
4. Lead Capture Optimization
    
   • Enhanced CTAs and inquiry forms across service pages.
      
   • Developed dedicated landing pages for design consultation requests to streamline client engagement.
      
5. Data-Driven Improvements
    
   • Monitored organic traffic, page engagement, and conversion metrics.
      
   • Continuously refined content and SEO strategies based on analytics insights.
      

Outcome

• Organic Traffic Growth: +160% within 6 months, with a steady upward trajectory.
   
• Qualified Leads: Inquiries increased by 145%, converting site visitors into potential clients.
   
• Keyword Performance: 75% of targeted keywords ranked on Google’s first page.
   
• User Engagement: Average session duration rose by 40%, showing deeper interest from visitors.
   
• Local Reach: Significant improvements in local search visibility, attracting nearby residential and commercial clients.
   

Conclusion

The SEO strategy transformed Chalk Studio’s digital presence from passive to proactive, helping them attract high-quality leads while showcasing their design expertise.

Kuldeep Kamboj concluded:
"SEO is about making your expertise visible to the right audience at the right time. For Chalk Studio, this meant turning search traffic into serious inquiries and reinforcing their position as a leading design consultancy."

The project positioned Chalk Studio as a discoverable, authoritative, and client-focused brand in the competitive interior design space.