MWM Spaces

MWM Spaces, a modern co-living and workspace solution provider, offers design-led, community-driven accommodations tailored to today’s urban professionals. As the company expanded its footprint, it needed a digital ecosystem that mirrored its brand sophistication, streamlined bookings, and created an immersive experience for potential clients.

Problem Statement

Despite having a promising business model, MWM Spaces faced several digital challenges:

• Lack of Online Brand Impact: The existing online interface didn’t reflect the premium and contemporary nature of the brand.
   
• Inefficient Booking Process: Users had no clear pathway to inquire or book available properties, leading to friction and drop-offs.
   
• Weak Mobile Experience: The site wasn’t fully optimized for mobile browsing, which was critical for their millennial and Gen-Z audience.
   
• Poor SEO Performance: The platform lacked technical SEO structure and content hierarchy, limiting discoverability in organic search.
   

Solution & Development Strategy

88gravity executed a full-scale website transformation, focusing on design aesthetics, seamless functionality, and performance efficiency.

1. Brand-Centric UI/UX Design

• Developed a visually engaging website that showcases MWM Spaces’ design-led accommodations using immersive visuals, videos, and minimalist navigation.
   
• Created dedicated pages for each property, highlighting amenities, availability, community perks, and virtual tours.
   

2. Smart Booking and Lead Capture

• Integrated a smart inquiry and booking system, making it easy for users to check availability, schedule site visits, or request callbacks.
   
• Built a backend CRM connector to manage leads and automate responses.
   

3. Mobile-First Approach

• Developed a fully responsive website with smooth scroll animations, quick-access menus, and one-tap actions for mobile users.
   
• Ensured fast load times and adaptive layouts across screen sizes.
   

4. SEO & Performance Optimization

• Added schema markups, optimized images and metadata, and implemented structured content for improved search visibility.
   
• Embedded Google Analytics, Search Console, and pixel tracking to monitor user flow and optimize conversions.
   

Outcome

The transformation delivered quantifiable business results for MWM Spaces:

Bounce Rate

Reduced from 62% to 28%, indicating improved user engagement.

Mobile Traffic Growth

Mobile sessions increased by 85%, affirming the impact of responsive design.

Lead Conversion Rate

Boosted by 3.4x due to the new inquiry system and frictionless navigation.

Search Engine Rankings

Ranked on Page 1 for key terms like “Co-living spaces in Gurgaon” and “Design-led shared workspaces.”

Session Duration

Average session duration increased from 1.4 minutes to 4.2 minutes, reflecting deeper exploration of the site.

Conclusion

MWM Spaces’ new digital identity, crafted by 88gravity, mirrors the brand’s on-ground experience — modern, efficient, and premium. With a high-performing, user-first website, MWM Spaces now captures and converts more users, cementing its leadership in the co-living and hybrid workspace space.

Adarsh Srivastava, CEO & Co-founder at 88gravity, concluded:

“Web development is more than code — it’s storytelling through design and functionality. MWM’s website is a perfect blend of both.”