Skil Travel

Skil Travel, a premier corporate travel management company, sought to enhance its online visibility and attract high-value clients through organic search channels. To achieve this, they partnered with 88gravity for a focused SEO strategy.

Problem Statement

Despite offering exceptional corporate travel services, Skil Travel faced several challenges:

• Limited Organic Visibility: The website struggled to rank for key industry-specific keywords such as "corporate travel management" and "business travel solutions."
   
• Low Domain Authority: With minimal backlinks and limited content, the site's authority was insufficient to compete with established players.
   
• Under-Optimized Content: Existing website content lacked SEO optimization, affecting search engine rankings and user engagement.
   
• Technical SEO Issues: The website had technical shortcomings, including slow load times and non-optimized mobile performance, impacting user experience and SEO performance.
   

Solution & SEO Strategy

88gravity implemented a comprehensive SEO strategy encompassing the following components:

1. Keyword Research & Content Optimization

• Conducted in-depth keyword research to identify high-volume, industry-relevant keywords.
   
• Optimized existing website content and created new pages targeting identified keywords.
   
• Developed a content calendar focusing on topics relevant to corporate travel, enhancing topical authority.
   

2. Technical SEO Enhancements

• Improved website load times by optimizing images, leveraging browser caching, and minimizing code.
   
• Ensured mobile responsiveness and usability across devices.
   
• Implemented structured data markup to enhance search engine understanding of website content.
   

3. Link Building & Authority Development

• Acquired high-quality backlinks from reputable industry websites and directories.
   
• Engaged in guest posting and content partnerships to increase domain authority.
   

4. Local SEO Optimization

• Optimized Google Business Profile and local citations to improve visibility in local search results.
   
• Created location-specific landing pages targeting key markets.
   

Outcome

The SEO strategy led to significant improvements in Skil Travel's online presence:

Organic Traffic Growth

• Achieved a 150% increase in organic traffic within six months.
   

Improved Keyword Rankings

• Secured top 10 rankings for over 50 targeted keywords, including "corporate travel management" and "business travel solutions."
   

Enhanced Domain Authority

• Increased domain authority from 15 to 35, indicating improved website credibility.
   

Higher Engagement Metrics

• Reduced bounce rate by 30% and increased average session duration by 40%, reflecting better user engagement.
   

Conclusion

Through strategic SEO initiatives, 88gravity successfully elevated Skil Travel's online visibility, driving increased organic traffic and higher-quality leads. The collaboration exemplifies the impact of a well-executed SEO strategy in the competitive corporate travel industry.

Kuldeep Kamboj concluded:

"Our focused SEO efforts transformed Skil Travel's digital presence, positioning them as a go-to provider in the corporate travel sector."