Resorts By The Baagh: Influencer Marketing

Introduction: Turning Stays into Stories

Resorts By The Baagh, a premier luxury hospitality brand with properties in Jim Corbett, Bhimtal, and Mukteshwar, aimed to expand its digital footprint and attract high-value audiences seeking luxury escapes and destination weddings.

To achieve this, 88gravity executed an influencer marketing campaign designed to merge authentic experiences with aspirational storytelling, amplifying Resorts By The Baagh’s brand presence across social platforms.

Problem Statement

Resorts By The Baagh faced:

• Limited organic reach beyond paid campaigns and SEO efforts.
   
• Underrepresentation among millennial and Gen-Z travelers who rely on influencer recommendations.
   
• Lack of engaging user-generated content that showcased weddings, luxury stays, and nature experiences.
   
• Difficulty in building a community-driven narrative around luxury hospitality.
   

Solution & Strategy

1. Strategic Influencer Partnerships
    
   • Selected a curated group of travel, lifestyle, and wedding influencers with strong engagement and niche audiences.
      
   • Focused on authenticity, choosing influencers who align with luxury, wellness, and experiential travel.
      
2. Experience-First Campaigns
    
   • Hosted influencers for curated stays highlighting the resort’s wedding setups, luxury villas, and adventure experiences.
      
   • Designed moments for storytelling: sundown dinners, jungle safaris, spa retreats, and wedding décor showcases.
      
3. Multi-Platform Content
    
   • Generated Instagram reels, aesthetic carousels, YouTube vlogs, and behind-the-scenes snippets.
      
   • Encouraged influencers to share candid reviews, travel tips, and wedding inspirations.
      
4. Community Engagement & Amplification
    
   • Launched brand hashtags to drive UGC and community sharing.
      
   • Reposted influencer content on Resorts By The Baagh’s official pages and ran micro-amplification campaigns for reach.
      
5. Performance Monitoring
    
   • Tracked engagement rates, booking inquiries, and new followers tied to influencer content.
      
   • Identified high-performing influencers for long-term partnerships.
      

Outcome

• Social Media Growth: Followers increased by +135% during the campaign window.
   
• Engagement Boost: Instagram engagement surged by 210%, led by reels and UGC reposts.
   
• Wedding Leads: Direct inquiries for destination weddings rose by 95%.
   
• Luxury Positioning: RBTB solidified its identity as a luxury wedding and experiential travel destination.
   
• Content Bank: Built a high-quality library of influencer-generated visuals and stories for long-term use.
   

Conclusion

Resorts By The Baagh’s influencer marketing campaign successfully merged aspirational branding with authentic experiences, creating a digital ripple effect that drove engagement, visibility, and bookings.

Adarsh Srivastava concluded:
"Influencer marketing is about creating moments that audiences wish to live themselves. For Resorts By The Baagh, we didn’t just showcase a resort—we showcased dream experiences, and that’s what converted."

The campaign positioned Resorts By The Baagh as a must-visit luxury resort for travelers and wedding planners alike.