170% Organic Traffic Growth for a Premium Event Management Brand Through SEO

SKIL Events, a premium event planning and management agency, faced limited digital visibility in an increasingly competitive industry. To boost organic presence and attract high-value leads, they partnered with 88gravity for a focused SEO strategy.

Problem Statement

Despite their on-the-ground success, SKIL Events struggled with:

• Poor keyword rankings for terms like “corporate event planners” and “destination wedding management.”
• Low domain authority and minimal backlink profile.
• Lack of optimized landing pages or SEO-oriented blogs.
• Limited leads via organic channels.

Solution & SEO Strategy

1. Keyword Research & Mapping

• Identified 100+ high-intent keywords across verticals like weddings, conferences, and MICE events.
• Strategically mapped keywords to core pages and blogs.

2. On-Page Optimization

• Optimized metadata, headers, and content structure for all key pages.
• Improved internal linking for better crawlability and session time.

3. Local SEO

• Optimized Google Business Profile listings for 5+ target cities.
• Created local landing pages for keywords like “event planners in Delhi” and “wedding decorators in Jaipur.”

4. Content Strategy

• Published 30+ SEO blogs targeting trending queries like “how to host a luxury wedding” or “corporate retreat checklist.”
• Blogs contributed to a 60% increase in organic sessions.

5. Technical SEO

• Fixed core web vitals, improved site speed from 4.3s to 1.9s.
• Implemented schema for events, FAQs, and reviews.

6. Backlink Building

• Acquired 80+ quality backlinks from event industry portals, blogs, and PRs.
• Increased domain authority from 12 to 31 in 6 months.

Outcome

• 170% Increase in Organic Traffic: Monthly organic sessions grew from 3.4K to 9.2K.

• Keyword Ranking Success: Ranked in Top 5 for 50+ keywords including “event planners India,” “destination wedding agency,” and “MICE event company.”

• 4x More Organic Leads: Event inquiries via SEO jumped significantly, especially from NCR, Jaipur, and Udaipur.

• Improved Engagement Metrics: Bounce rate reduced by 35%; average session duration increased by 42%.

Conclusion

The collaboration between SKIL Events and 88gravity proved how precise, data-led SEO can drive brand discovery and qualified lead generation in a highly competitive space.

Ajay concluded:
"SEO isn’t just ranking—it’s positioning a brand where its audience is already searching. That’s exactly what we achieved for SKIL Events."