SkilEvents

Skil Events, a premium event planning and management agency, faced limited digital visibility in an increasingly competitive industry. To boost organic presence and attract high-value leads, they partnered with 88gravity for a focused SEO strategy.

Problem Statement

Despite their on-ground success, Skil Events struggled with:

• Poor keyword rankings for terms like “corporate event planners” and “destination wedding management.”
   
• Low domain authority and minimal backlink profile.
   
• Lack of optimized landing pages or SEO-oriented blogs.
   
• Limited leads via organic channels.
   

Solution & SEO Strategy

1. Keyword Research & Mapping

• Identified 100+ high-intent keywords across verticals like weddings, conferences, and MICE events.
   
• Strategically mapped keywords to core pages and blogs.
   

2. On-Page Optimization

• Optimized metadata, headers, and content structure for all key pages.
   
• Improved internal linking for better crawlability and session time.
   

3. Local SEO

• Optimized Google Business Profile listings for 5+ target cities.
   
• Created local landing pages for keywords like “event planners in Delhi” and “wedding decorators in Jaipur.”
   

4. Content Strategy

• Published 30+ SEO blogs targeting trending queries like “how to host a luxury wedding” or “corporate retreat checklist.”
   
• Blogs contributed to a 60% increase in organic sessions.
   

5. Technical SEO

• Fixed core web vitals, improved site speed from 4.3s to 1.9s.
   
• Implemented schema for events, FAQs, and reviews.
   

6. Backlink Building

• Acquired 80+ quality backlinks from event industry portals, blogs, and PRs.
   
• Increased domain authority from 12 to 31 in 6 months.
   

Outcome

170% Increase in Organic Traffic

• Monthly organic sessions grew from 3.4K to 9.2K.
   

Keyword Ranking Success

• Ranked in Top 5 for 50+ keywords including “event planners India,” “destination wedding agency,” and “MICE event company.”
   

4x More Organic Leads

• Event inquiries via SEO jumped significantly, especially from NCR, Jaipur, and Udaipur.
   

Improved Engagement Metrics

• Bounce rate reduced by 35%; average session duration increased by 42%.
   

Conclusion

The collaboration between Skil Events and 88gravity proved how precise, data-led SEO can drive brand discovery and qualified lead generation in a highly competitive space.

Birbal concluded:
"SEO isn’t just ranking—it’s positioning a brand where its audience is already searching. That’s exactly what we achieved for Skil Events."