120% Increase in Direct Booking Inquiries Through Organic Social Media for a Luxury Hospitality Brand

Tiaraa Hotels and Resorts, a luxury hospitality brand with properties in Jim Corbett, Bhimtal, Manali, Rishikesh, and Dharamshala, wanted to leverage social media to showcase its premium experiences, engage travelers, and drive direct bookings. Partnering with 88gravity, the objective was clear: turn organic social channels into a lead-generating, brand-building platform.

Problem Statement

Before 88gravity’s intervention, Tiaraa Hotels and Resorts faced:

• Low engagement rates on Instagram and Facebook, with posts barely reaching 1–2% of followers.
• Inconsistent content, failing to reflect the brand’s luxury and experiential positioning.
• Limited community interaction, with minimal guest involvement or user-generated content.
• Missed revenue opportunities, as social channels were not driving enquiries or direct bookings.

Solution & Strategy

1. Strategic Content Planning & Storytelling

   • Developed a visual-first content calendar, showcasing resort experiences, luxury amenities, romantic getaways, adventure activities, and culinary highlights.

   • Produced high-quality reels, carousel posts, and stories, designed to capture attention and drive engagement.

2. User-Generated Content & Community Engagement

   • Encouraged guests to share experiences, then featured them on official channels to build authenticity.
   • Conducted contests, polls, and interactive campaigns to boost participation and create a loyal community.

3. Platform Optimization & Posting Strategy

   • Optimized content timing, hashtags, and captions based on audience insights.
   • Focused on Instagram as the primary driver, with cross-posting to Facebook to maximize reach.

4. Performance Tracking & Continuous Improvement

   • Monitored engagement, reach, click-throughs, and booking enquiries through analytics.

   • Iteratively improved campaigns based on performance metrics to maximize ROI.

Outcome

• Follower Growth: Increased by 140% across Instagram and Facebook in 6 months.
• Engagement Rate: Improved from 1.5% to 4.3%, driven by UGC, reels, and interactive posts.
• Direct Booking Enquiries: Social media-driven enquiries increased by 120%, contributing directly to revenue.
• Content Impact: Over 200 guest-generated posts were shared, establishing strong social proof.
• Brand Visibility: Tiaraa’s social media became a trusted source for luxury and experiential travel inspiration.

Conclusion

Tiaraa Hotels and Resorts’ organic social media transformation demonstrates how strategic storytelling, high-quality content, and active community engagement can turn social platforms into powerful business drivers.

Adarsh Srivastava concluded:
"We didn’t just create content—we created a digital experience that resonates with travellers, builds trust, and drives bookings. That’s how we positioned Tiaraa as a top-tier luxury destination online."

With this strategy, Tiaraa Hotels and Resorts strengthened its online presence, amplified brand storytelling, and converted followers into loyal guests, setting a benchmark for luxury hospitality social media.