Tiaraa Hotels & Resorts: Influencer Marketing

Introduction: Building Influence Through Experiences

Tiaraa Hotels & Resorts, a luxury hospitality brand with properties in Manali, Jim Corbett, and Dharamshala, wanted to expand its reach among luxury travelers, wedding planners, and young audiences.

To achieve this, Tiaraa partnered with 88gravity to design an influencer marketing campaign that blended aspirational storytelling with authentic experiences.

Problem Statement

Tiaraa Hotels & Resorts faced:

• Limited digital awareness outside direct booking platforms.
   
• Weak penetration in younger demographics seeking authentic travel recommendations.
   
• Low brand differentiation in a crowded luxury hotel market.
   
• Minimal user-generated content that showcased the real guest experience.
   

Solution & Strategy

1. Influencer Selection & Partnerships
    
   • Curated a mix of luxury travel, lifestyle, and wedding influencers.
      
   • Focused on creators with high engagement, not just vanity follower counts.
      
2. Experience-Led Content Creation
    
   • Designed curated stays and experiences for influencers—romantic getaways, destination weddings, and nature escapes.
      
   • Encouraged organic storytelling via Instagram reels, YouTube vlogs, and aesthetic photography.
      
3. Cross-Platform Amplification
    
   • Repurposed influencer content across Tiaraa’s own social platforms.
      
   • Used paid promotions to amplify best-performing influencer posts.
      
4. Community Engagement
    
   • Boosted conversations with contests, reposts, and hashtag campaigns.
      
   • Leveraged influencer Q&As and live sessions to directly connect with audiences.
      
5. Performance Tracking
    
   • Measured success via engagement rate, reach, new followers, and booking inquiries.
      
   • Identified top-performing influencers for repeat collaborations.
      

Outcome

• Social Growth: Followers across Tiaraa’s platforms grew by +120% in campaign period.
   
• Engagement Surge: Instagram engagement improved by 200%, fueled by influencer-led reels.
   
• Booking Inquiries: Direct inquiries linked to influencer campaigns rose by 85%.
   
• Brand Positioning: Tiaraa became a go-to name for destination weddings and luxury stays among young couples and travelers.
   
• Content Library: Built a repository of high-quality influencer content for ongoing use.
   

Conclusion

Tiaraa Hotels & Resorts successfully leveraged influencer marketing as a growth catalyst, reaching aspirational travelers and establishing itself as a luxury lifestyle brand.

Gagan Jyot Singh concluded:
"Influencers are modern storytellers. By letting them experience Tiaraa authentically, we transformed their voice into the brand’s strongest endorsement—and the results spoke for themselves."

The campaign positioned Tiaraa as a trend-setting luxury hospitality brand loved by both influencers and audiences alike.