Digital Marketing

5 essential tips for optimizing your Google Ads Campaigns

5 essential tips for optimizing your Google Ads Campaigns

Navigating Google Ads campaigns can be a daunting task without proper guidance. Spending hours on the platform every single day to grow your business isn’t an option. Make no mistake, it is a highly efficient PPC platforms that can drive the most efficient conversion in search network advertising. With the help of the right Google Ads agency, your Google Ads campaign can be optimized to bring in highest revenue and sales.

Our team of experts have compiled an indispensable list of Google Ads strategies and tricks that you can implement for the best return on investment. In the paid search space, the content of text ads can make or break the success of the advertisement. Here are 5 essential tips for optimizing your Google Ads campaigns to the next level.

Google Ads Strategies

1. Automated Bidding

The Google platform offers a brilliant automation feature that can make the management of an advertising campaign quite simple. With automated bidding, you don’t need to figure out the right bids manually. Manual bidding coupled with the high competition for advertising space can make the entire process very trifling. With the help of this Google ads strategy of automated bidding, your lives can become a lot easier and campaigns a lot more profitable.

At an experienced Google Ads agency like 88gravity, we help you to increase visibility in search results, clicks, conversions, and lead retention. Automated bid strategies rely on machine learning technologies so they learn as they go. They use the information from an existing bid’s performance to inform future bids for better performance. Also, choosing the right bid strategy lets you reach your goal faster. Whether your goal is to get a specific return on ad spend (ROAS), decreasing cost per acquisition (CPA) or something else, the right bidding strategy is essential. You can have a look into the variety of Smart Bidding strategies available from Google Ads.

2. Increase Negative Keyword Lists

A good Google Ads agency will always recommend increasing the number of negative keywords in advertisements. At least, our adroit experts at 88gravity do so. It is estimated that Google processes over 6 million keywords every day. Implementing a useful Google Ads strategy such as this can make you stand out. A tried and tested method of cost reduction and steady improvement in results is using negative keywords.

By negative keywords, we mean the actual phrases that people type in the Google search bar to make your advertisement appear. By continuously monitoring and adding onto your negative keyword lists, these benefits can be utilised. You can exclude keywords that aren’t a good match for your product or service. This Google Ads strategy not only saves a ton of money, but also time.

3. Create Tightly Themed Keyword Groups

Keywords help your Google Ad appear in the most efficient way possible. Proper keyword research from both public and private sources like web analytics should be done so that the advertisement targets the most appropriate audience. From these, we recommend creating groups based on the keywords that are currently driving the most traffic and conversions. As a Google Ads agency, 88gravity experts have verified this method because it helps to prioritize actions as you move forward.

Along with the groups, the keywords are also sorted according to the theme, what actual words are typed in Google search bar. Another tip we suggest is that while writing keywords, a good Google ads strategy is to keep it a mixture of different types. Some can be phrases, broad terms and exact match types. This way of thinking targets multiple search groups altogether.

4. Pause Keywords With Poor Performance

There can be any number of reasons why your advertisement is performing poorly, despite using many Google Ads strategies. Your keywords could be irrelevant, or you might be bidding too low or high. Whatever the reason may be, these keywords with poor performance should be investigated. At 88gravity, a leading Google Ads agency, we suggest our clients to let us look into all the reasons for poor performance before killing a metric. We try to improve the landing page, or reduce broad keywords. Ultimately if the cost stays high and overall sales are low, you may decide to kill the keyword by pausing it, instead of deleting it.

As an experienced Google Ads agency, we recommend this path because after deletion, the overall Quality Score of your advertisement can go low. You can always access the poor keyword data for paused keywords but you can’t do so for removed ones. Hence, the more data you have, the better informed your decisions can be. This Google Ads strategy of blanketing the poor performance keywords is fantastic. It’s now more important than ever to never remove and always pause.

5. Personalize Your Ad Extensions

While simply displaying ads are great at showcasing your product and reaching people, there are other Google Ads strategies that you can use. Our team at 88gravity, a Google Ads agency advocates the use of Ad extensions. These extensions are additional information that can be included in your ads to draw people’s attention on those ads further. With this Google Ads strategy, your business is bound to get increased clicks on your ads and make them choose your business over your competitors.

You can add call extensions that display a telephone number to call your business directly from your ads without having to visit your landing page. Another Google Ads strategy here is to add a review extension. These display review and rating extensions that give your product/business a reputable backing. Lastly, price extensions can also be added for an enticing discount offer to lure in customers.

We hope that these Google Ads strategies for optimizing your Ads campaign comes in handy. As experts from a Google Ads agency, we guarantee that these tips will improve the click-through rates of your next Ad campaign. Make sure to follow our blog for other exciting and useful guides and blogs.