Digital Marketing

Why Should Educational Institutions Focus on SEO?

Why Should Educational Institutions Focus on SEO?

There is no denying that the internet and social media have emerged as the definitive go-to source for making decisions for the top-ranked universities and colleges that offer the best education. The search for the best college and university to enroll in has gone digital; students are day-night surfing the web to decide which university or college would suit them the best.

Students go through a number of web pages and reviews to acquire more and more information about the university or college they will be attending. That’s why it has become important for colleges and universities to maintain a strong online presence. So what is going to help colleges and universities do so? The top SEO practices and implementations by the digital marketing experts at 88Gravity. 

You just can not avoid SEO and its benefits as the marketing landscape for universities, schools, and colleges has become really competitive. There are limitless options for students and parents to choose from, and hence, SEO practices will help colleges and universities stay on the top of the search engine result pages. 

It is important for educational institutions to ensure that all the touch points, including their website, and other online presence, should be seamless and high performing. You must note that SEO has one of the most prominent influences on the overall performance of your website. 

Importance of SEO Practices for Educational Institutions

The major role of SEO for educational institutions is to make sure that the right students can find your school and that your website can reach a larger target audience. In addition, it is aimed at offering complete information about the college or university that the student might be interested in learning before enrolling. 

SEO practices are collaboratively more effective when you are advertising on platforms such as Google and social media platforms such as Facebook and Instagram as it enhances visitor engagement. Here, we will discuss why SEO practices benefit educational institutions. 

Review Online Visibility Along with Competitive Data

Each and every website you cross paths with online possesses its own level of online presence and visibility to users. You can always check for the visibility of certain keywords with the help of tools such as SpyFu, SEMrush, and Moz. For any educational institution, it will require to have some particular keywords to make the profiling even more precise and attractive. 

Our SEO experts will help amalgamate the long-term searches and queries with the existing keywords in order to make new keyword groups. This will ultimately help the website and content on the website target a particular audience. 

Leading Content Strategies 

When it comes down to building the particular content optimized per the industry standards for educational institutions, the key factor is the need to grasp all the institution’s crucial aspects. Therefore, the experts focus on installing the keyword and organizing the content effectively so that the students don’t need to open several links to acquire the required information. 

The more engaging and organized the content on your website, the more quantified traffic it will be able to allure; hence, the more the students will be convinced with what your university offers. 

Emphasizing Local SEO

One of the major reasons for preferring local SEO is the elevation of technology and demographic importance. Of course, it goes without saying that your official website speaks for your institute as students from corners of the world search for the programs in your college online without visiting any college or university. 

Your university or college should rank for local keywords such as the best MBA college for Business Administration. 

Interactive Website Design 

The student coming on your website should be able to get all the answers to the questions that he has in mind before getting enrolled for a program in a course. Of course, this goes without saying that thousands of students are going to visit your website throughout the year from each and every corner of the world. 

Well, the main duty of your website is to take every student on a virtual tour of your college and make their online surfing journey as interactive as possible. In addition, the website should be incredibly informative so that the students can decide then and there by filling out the application form online. 

Mobile Friendly Website

Your website should be highly responsive on mobile devices as the target users are students who are always on the phone. Hence, if you know that the majority of the traffic to your website will be generated through mobile visits on your website, then you must ensure that your website is well-optimized by the experts. 

Complete Website SEO Evaluation

Well, this step should be given the most prominence as it will show you the results where your website stands in terms of SEO optimization at present. In addition to this, it will help you focus on understanding which areas require the most attention and optimization. Also, you will be able to bring improvements to pages that you want to rank higher but are not showing effectiveness. Try some online tools to evaluate your website or just get in touch with the experts in SEO and digital marketing. 


88Gravity is a digital marketing company that offers a wide range of online marketing services to increase your brand awareness, website traffic, online visibility, and ultimately, improve your business. We are backed by years of experience, and our team comprises experts in the field of SEO, SMM, PPC, and all the services required to bring you to the top of the search engine results.