From the time where offline marketing was considered heck of the things and useful. We have stepped into the era where online marketing has overshadowed it. Either its an MNC or small town based entrepreneur online marketing is their priority.
What Comprises Onlline Marketing, The Vastly Required Services?
Digital marketing, as itself, make clear enough is all about marketing online and making sure that any service or product, a business selling, or providing reaches too the mass of the people in a most precise way. To make sure, it is the right audience for the given product/services, a digital marketer implements the right set of online strategies.
Let’s make this clear that online marketing is not all about paid advertising!
So question is
What are the elements, which makes online marketing most required?
It makes sure that you reach a huge audience in the most measurable and cost-effective way. You spend less and reach more customers than you will on traditional marketing methods. Making sure through its various techniques that the audience has the confidence & faith in your brand.
Social Engine Optimization
Without Search Engine Optimization(SEO) online marketing will not survive, without SEO, it will keep on spending bucks on the advertisement. To get out of the situation, here, search engine optimization comes into the picture. In simple words, for a beginner to understand, SEO is about increasing a website’s visibility organically.
SEO gets the job done once it’s effective and implemented in the most reliable way to already laid guidelines. It’s not the shortcut; it’s the detour. On average, it takes two to three months to get the results.
What Makes SEO This Effective?
Credit goes to on-page SEO and off-page SEO.
On-Page SEO: Explaining itself on-page SEO means optimizing your content to the extent where it is easy to read for users. And meeting the basics requirement of the SEO guidelines. In short, optimizing content to improve your search ranking on the search engine results page (SERP). Elements of On-Page Optimization which are to maintain are:
- Page Meta Title
- Page Meta Description
- Image Alt text
- The density of the keyword
- Scaling images
- Defining the structure of your content, i.e., H1, H2, etc.
The above elements are to be well optimized for a website to start improving its ranking.
Off-Page SEO: Off-page optimization comprises all the efforts you put on the web for linking down your website. Sum of techniques to be implemented on other domains, blogs, forums etc. Any action taken outside of your website, to have a positive impact on your SERP (Search engine result page) is off-page SEO. In off-page, we have majorly following:
- Blog marketing
- Search engine submissions
- Directories submissions
- Social bookmarking
- Link baiting
- Answering questions
- Image submissions
- Social networking sites
- Forum Marketing
- PPT submissions
- Video marketing
- Press release
Social Media Optimization
Social Media Optimization which makes sure that your organic reach and capability of your account to influence people increases gradually. launching a product or service and making sure it reaches millions of people overnight. It only can be achieved on social media platforms. Advertising on social media in the form of creative and effective short videos is always recommended. With 2.5 Billion people of Facebook, 330 million on Twitteratis, One million Instagramers & almost 5 billion videos watched daily on YouTube, it would be a mistake to not considering social media platforms for marketing. Reaching thousands or millions of organically, social media is a must-use option. Social media platforms have made the process of using them more convenient every day. Facebook itself owns Whatsapp and Instagram; it is convenient to run ads or share content across these three than ever.
Google Ads Management
Google Ads, imagine a scenario that every time a user searches for your service & you are in top 5 searches. It is only possible through Google ads. With 63,000 searches per second on any given day, Google ads are to be expelled for achieving success for any business. Google Ads is considered one of the most effective platforms to advertise. You only get charged once your potential buyer has clicked on your ad. Providing tons of features to include in your ads. It is the first choice for every digital marketer.
Ability to call, locate the business and give you lead from your ads, it’s more effective than others. Google Ads also provides you the opportunity to look beyond just advertising. It provides you the opportunity to look for trending keywords to include in your ads or content related to your niche.
Email Marketing is one of the most practical and most accessible ways to land right in the user’s inbox. It is considered a fast, flexible, and cost-effective way to reach the new customer and retaining the existing customers by encouraging repeat website visits. It can allow you to create targeted and personalized messages.
Email Marketing also provides options like automation and scheduling your custom emails. Giving tons of features explore with the correct email marketing strategy, a digital marketer can achieve more reach more conveniently. There are multiple CRM’s to use for email marketing. CRM’s which allows you access to insights like percentage of users opened rate, spammed rate, and bounce rate. It is a tool to use very carefully as it can lead to good results or no results at all for your business.
Summing up, digital marketing is the sum of the above techniques and many more, which needed to be put in use in a different order according to the nature of the business. Digital marketing has a much more significant role in any business in this era, then any of us can comprehend. And not having an in-house digital marketing team would be a definite mistake for any nature of the business or get a digital marketing agency to do this for you